COPYCENSE

Ford Slaps Mustang Enthusiasts

AdRants. Ford Slaps Brand Enthusiasts, Returns Love With Legal Punch. Jan. 14, 2007. Ford, which desperately needs some love from the public, shoots itself in the foot by threatening legal action over the use of its logo in a calendar sold by a Mustang owners club. Our first reaction was “how dumb can you be?” Upon reconsideration, though, American trademark law may have required Ford to take some level of action because of potential dilution issues. The issue has been resolved now, but one has to think this issue could have been handled in a manner that would not have left Ford looking like a bully. Just because there’s a legal issue doesn’t mean the law needs to be used like a club.

(Editor’s Note: Copycense editors originally commented on this article in the Jan. 15, 2008, edition of Copycense Clippings.)

Copycense™: Incisive IP.

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Written by sesomedia

01/16/2008 at 08:59

Posted in Trademark, Web & Online

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