COPYCENSE

"Veteran rocker Steve Winwood has partnered with ‘Access Hollywood‘ in an experimental marketing alliance intended to demonstrate the commercial potential of file-sharing networks such as Kazaa, according to people involved in the project.

"The deal is one of the first to use sponsored downloads to support commercial music on the same peer-to-peer networks that the music industry has blamed for an explosion in piracy and weak CD sales in recent years.

"The major record labels are so afraid of file sharing that they’re missing the opportunity,’ said Bruce Forest, a principal in Jun Group, which brokered the unusual marketing alliance and helped place the free tracks on Web networks."

Reuters. Promo Uses P2P Networks To Sell Songs. News.com. June 29, 2004.