Visits to Political Parody Outnumber Campaign Web Sites
"According to Internet statistician ComScore Media Metrix, JibJab’s online lampoon of President Bush and Sen. John Kerry received 10.4 million unique hits during the month of July.
"It’s just amazing,’ said Spiridellis, who founded JibJab with his brother Evan in 1999. ‘It really speaks to the power of word-of-mouth advertising.’
"The political movie did manage to attract the attention of music publisher Ludlow Music, however, which owns the rights to Guthrie’s original song. The music company sent JibJab a cease-and-desist letter (.pdf), asking that the site be taken down. The online media company responded (.pdf) with legal action aimed at defending its fair-use rights to the music."
Matt Hines. Political Parody Draws Web Crowd. News.com. Aug. 16, 2004.
COPYCENSE 