COPYCENSE

"Google has quietly launched a new search technology to help publishers sell books online, a fast-growing market dominated by Internet retailer Amazon.com.

"Google founders Larry Page and Sergey Brin will host a press conference on Thursday to demonstrate the technology at the Frankfurt Book Fair, an important showcase if the Internet search engine is to recruit the heavyweights of the book publishing industry.

"The new service, dubbed Google Print, will be incorporated into Google search queries. From launch, users will see book excerpts alongside ordinary Google Web page search results. The book excerpts will carry a link to buy the book from a choice of online book retailers."

Jeffrey Goldfarb. Google Launches Amazon-Style Book Search Business. Reuters. Oct 6, 2004.

See also:
Danny Sullivan. Google Print Opens Widely to Publishers. SearchEngineWatch. Oct. 6, 2004.
Associated Press. Google Expands Book Search, Making More Content Available. San Jose Mercury News. Oct. 6, 2004.
Keith Regan. Search Wars: Google, Snap, Amazon Arm for Battle. E-Commerce Times. Oct. 6, 2004.