AOL Teams Up With Major League Baseball
"Staging a sort of a late-inning rally, America Online and Major League Baseball are teaming up in an instant-messaging deal.
"AOL and baseball’s interactive media and Internet company, MLB Advanced Media, announced an AOL instant-messaging feature that will give baseball fans real-time access to baseball scores, headlines, standings and fantasy game links, as well other baseball information, when they add the screen name ‘MLB’ to their Buddy List.
"The announcement comes with just a handful of games left to be played in the championship series and the World Series, which begins later this week."
Dawn Kawamoto. AOL Pitches Baseball for IM. News.com. Oct. 20, 2004.
See also:
Jim Hu. Sox Comeback Takes Web by Storm. News.com. Oct. 21, 2004.
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