BT Launches Entertainment Division
"BT is to offer its punters oodles of TV, films, music and games as it beefs up the content available for its broadband users. The UK’s dominant fixed line telco says it is responding to customer demands and their eagerness for more broadband content.
"Said departing BT Retail chief exec Pierre Danon: ‘A focus on Entertainment Service is the natural next step for BT in driving further value for new and existing broadband customers.’
"BT is creating a new division called ‘BT Entertainment’ which will be part of its Retail consumer business."
Tim Richardson. BT Gets Into Film, TV and Music. The Register. Nov. 30, 2004.
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