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"The video game maker Electronic Arts announced an exclusive five-year deal with the  National Football League and its players yesterday to design games using the N.F.L. brand, stadiums, player names and uniforms.

"The deal could be a boon for Electronic Arts, industry analysts said, particularly given what has turned out to be surprisingly intense competition in the sports video game market in recent months.

"Since September, Electronic Arts has been forced to cut prices nearly in half, to $29.95, to compete with a new line of low-cost sports games introduced by its two chief rivals, Sega and  Take Two Interactive."

Matt Hicks. Electronic Arts Gets an Exclusive N.F.L. Deal. WashingtonPost.com. Dec. 14, 2004.

See also:
Reuters. EA Signs Exclusive NFL Video Game Deal. News.com. Dec. 13, 2004.

(Editor�s Note: The Post allows free access to their stories on the Web for 14 days before sending the stories to the paper�s fee-based Archives.)

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