COPYCENSE

"A Goldman Sachs report says online ads are becoming a ‘permanent component’ of major ad campaigns — a distressing development for older media. "The online market could have phenomenal growth doing nothing more than taking revenue from newspapers and TV," says Royal Farros, CEO of MessageCast, a developer of online news alerts.

"Demand for online video ads by Ford Motor, Colgate-Palmolive and others will contribute to a breakout year for online advertising in 2005 — and spell trouble for newspapers and TV, financial analysts say.

"A surge in text ads on search sites Google Latest News about Google and Yahoo  Latest News about Yahoo — combined with more high-speed Internet users — also will help push online ad spending over US$10 billion for the first time, analysts say."

Jon Swartz. Growth of Online Ads Hits High Speed. TechNewsWorld. Jan. 22, 2005.

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