COPYCENSE

"Spending on local online advertising will total approximately $3.9 billion in 2005, a 46 percent increase over the $2.7 billion 2004 total, according to research conducted by Borrell Associates on 210 U.S. media markets.

"Those growth figures are roughly double what researchers expected to measure for online local in 2005, said Gordon Borrell, president and chief executive of the Portsmouth, Virginia-based company. (The company measured a 28.7 percent increase in local ad spending online in 2004.)

"The fastest growing market in the country is Washington, D.C., which will increase its total local online ad spend by almost 70 percent, to reach $92 million in 2005, the report said."

Rob McGann. Report: Local Online Ad Spend to Rise 46 Percent in ’05. ClickZNews. Jan. 27, 2005.

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