COPYCENSE

"At the Consumer Electronics show in Las Vegas last month, Sony Electronics executives feasted at a five-star restaurant, toasting their businesses’ double-digit growth and hoping the profits would lift the fortunes of the ailing conglomerate.

"But the boom in electronics wasn’t enough to offset weak results for Sony’s other properties, when the company reported its quarterly earnings a few weeks later. For the company’s top brass, the disparity underscored the need for Sony to go double time with a convergence strategy that it has been incubating for nearly a decade.

"The strategy: Make its movies and games accessible on its gadgets, to help it beat Panasonic, Samsung Electronics and Royal Philips Electronics in an increasingly competitive consumer electronics market."

Richard Shim. Sony Hits Play for New Game Plan. News.com. Feb. 7, 2005.

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