Napster Plans Marketing Campaign Against iPod
"Napster has revealed that it’s planning an aggressive marketing campaign against Apple’s iPod as part of its plans for a full launch of the Napster To Go portable subscription service later this quarter.
"The service, which soft-launched in the US in November, is likely to roll out in the UK in March. It’s one of the first services enabled by Microsoft’s Janus technology, which for the first time allows music files bought via subscription services to be transferred from a PC to a portable device."
New Media Age. Napster To Go Campaign Will Challenge Apple iTunes’ Lead. Forbes. Feb. 10, 2005.
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