COPYCENSE

"As a noun, it is the bane of rhyming poets. As a fruit, it is a widely enjoyed source of vitamin C. But as a color, orange could one day become the legal property of Orange, the British mobile phone company.

"Orange said yesterday evening that it would sue easyMobile, a wireless start-up founded by the entrepreneur Stelios Haji-Ioannou, who also founded the easyJet discount airline. Orange wants to keep easyMobile from ever using its signature color in advertisements.

"The crux of the argument is that ads for Orange prominently feature its namesake color. Its shade of orange is similar to the one used by all the easyGroup brands, and to the one that easyMobile plans to use in advertisements of its own."

Heather Timmons. In a British Mobile Phone Suit, the Color of Money Is Orange. The New York Times. Feb. 19, 2005.

(Editor�s Note: The Times allows free access to their stories on the Web for seven days before sending the stories to the paper�s fee-based Archive.)

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