Archive for February 2005
Wireless Auction Brings $974M in Bids
"Almost $1 billion in bids were made on Wednesday on the opening day of a U.S. government auction of valuable wireless airwaves, with companies fighting hard for the Los Angeles market.
"After four rounds of bidding, $974 million had been bid for airwaves that could be used by carriers to offer new services like high-speed Internet access, as well as to improve service quality. Four of 35 bidders dropped out of the competition for 242 licenses.
"Some of the licenses put up for sale by the U.S. Federal Communications Commission are limited to bids from small entrepreneurs, so larger carriers have formed partnerships or other arrangements to gain access to those airwaves."
Reuters.Wireless Auction Bids Hit $974 Million–So Far. News.com. Jan. 26, 2005.
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Report: Local Online Advertising Sees Sudden Upswing
"Spending on local online advertising will total approximately $3.9 billion in 2005, a 46 percent increase over the $2.7 billion 2004 total, according to research conducted by Borrell Associates on 210 U.S. media markets.
"Those growth figures are roughly double what researchers expected to measure for online local in 2005, said Gordon Borrell, president and chief executive of the Portsmouth, Virginia-based company. (The company measured a 28.7 percent increase in local ad spending online in 2004.)
"The fastest growing market in the country is Washington, D.C., which will increase its total local online ad spend by almost 70 percent, to reach $92 million in 2005, the report said."
Rob McGann. Report: Local Online Ad Spend to Rise 46 Percent in ’05. ClickZNews. Jan. 27, 2005.
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