COPYCENSE

"Kanoodle, a search-advertising specialist, wants to help turn blogging into small business.

"On Monday, the company introduced a self-service system that lets online publishers pair advertising with their RSS feeds. Called BrightAds RSS (after the technology format known as Really Simple Syndication), the service takes advantage of Kanoodle’s keyword advertising system to match Web content to relevant ads. Once a publisher signs up, an advertising link will piggyback on its syndicated feed sent to third-party news readers.

"And with the help of Moreover Technologies, the service will offload a publisher’s infrastructure demands of delivering RSS feeds to hundreds or thousands of readers. Moreover’s technology will do the work."

Stefanie Olsen. Firm Eyes RSS Feeds as Ad Vehicle. News.com. Feb. 28, 2005.

See also:
Pamela Parker. Kanoodle Expands RSS Ads to Smaller Publishers. ClickZNews. Feb. 28, 2005.

Kanoodle. Kanoodle Announces ‘BrightAds RSS’ – First Self-Service RSS Feed Monetization and Distribution Service, in Partnership with Moreover Technologies. (Press Release. Feb. 28, 2005.

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