COPYCENSE

"From satellite to podcasts, programming is exploding — but the fight for profits will be ferocious.

"How fast is technology turning radio upside down? Ask Brian Ibbott. Last September, when the wannabe Denver deejay started playing music on the Internet, the term for what he was doing — podcasting — had been around for two weeks. These days the 35-year-old produces a half-hour show of popular songs called Coverville. Some 9,000 devotees download it three times a week to play on — what else? — their iPods.

"For all the hullabaloo it’s generating, podcasting is not even close to being a business yet. While startups such as Odeo and The Podcast Network are providing technological support and creating a podcasting network, right now Ibbott has barely enough ads to cover expenses, and most podcasters work for free."

Heather Green et al. The New Radio Revolution. BusinessWeekOnline. March 3, 2005.

SNTReport.com™ Covering the Intersection of Collaboration and Technology. A Seso Group™ Venture.