COPYCENSE

"Last month, Warner Brothers announced that they had paid for placement in a well-known podcast. They bought time in The Eric Rice Show, allowing that podcast to include exclusive content from The Used.  As part of the deal, the hosts of the show will announce that the inclusion of the content was paid for by Warner. Two other examples, U.K. based Virgin Radio and KCRW/Santa Monica, have both released content in the form of a podcast.

"Despite the authorized uses of music and content in these select instances, podcasting is still more of an underground technology, used by thousands of independent, Web-savvy users. According to a recent survey from the Pew Internet & American Life Project, many people have listened to podcasts. This represents a potentially significant problem because the majority of the music and content has not been authorized for use."

FMQB. Legality Of Using Music In Podcasts Remains Foggy. April 11, 2005.

See also:
Zachary Rodgers. Warner Brothers Sponsors Podcaster. ClickZ News. March 22, 2005.

SNTReport.com™ The Online Journal for Social Software, Digital Collaboration & Information Policy. A Seso Group™ Venture.