The New Music Marketing
"Today’s music fan interacts with a "community" that is far larger than anyone ever dreamed possible before the widespread personal use of the Internet. This social networking is changing the way people market and sell music and it’s doing so on a global scale.
"Here’s how: One fan hears a song and ‘tells’ a dozen others online. Each in turn sends the information (and sometimes the entire song file) to another dozen people, and so on. If the song’s hook is catchy and universal enough, the artist can reach thousands of fans in a matter of seconds. It’s fast, it’s easy, it’s free, and it’s global.
"Does this viral communication bring any income for that artist (or songwriter, or publisher, or manager, or agent, or distributor, or record label)? No. But does it provide vital publicity that has the potential to sell singles, albums, concert tickets and merchandise? Absolutely."
eMediaWire. Social Networking and Music Marketing: MySpace.com is Putting It All Together. June 5, 2004.