COPYCENSE

"You can pay $25 for Lawrence Lessig’s new book. Or you can download it for free. What’s the catch? None, according to Lessig, a law professor who specializes in intellectual property and is the author of Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity.

"A memo Lessig wrote to his publisher convinced Penguin Books that releasing Free Culture online actually would increase sales of hardcover copies. Which may be true: there have been more than 180,000 downloads – and Penguin is on its third printing."

Stanford Magazine. Give It Away and They’ll Buy It. July/August 2004.