COPYCENSE

“Corporate executives are increasingly looking for new sounds to help create an image for a brand, whether it’s a product, a store or a show. It could be music from an emerging artist, or something old and hip, such as Husker Du, but whatever it is, it is likely to be cheaper than the high price of licensing a hit song from a major record label.

“The result is that corporate music buyers are changing the economics of being an independent musician. The once-standard dream of a record deal and radio play is giving way to the reality of restaurants, retailers and automakers scouring the industry for little-known music that can lend mood and edge to marketing campaigns.”

Margaret Webb Pressler. Indie Bands Jump on Brand Wagon. WashingtonPost.com. Dec. 8, 2005.

(Editor’s Note: The Post allows free access to their stories on the Web for seven days before sending the stories to the paper’s fee-based Archive.)

CopyCense™: K. Matthew Dames on the intersection of business, law and technology. A business venture of Seso Digital LLC.