Strike the Pose, Then Strike the Deal

“There’s no more highly paid model in the world than Victoria’s Secret babe Gisele Bundchen. The lingerie company shells out around $5 million per year to the 25-year-old Brazilian beauty. But Bundchen doesn’t get a cut of every bra the corporation sells.

“To pocket that kind of “passive” income, Bundchen turned to Brazilian shoe company Grendene, which markets Ipanema Gisele Bundchen sandals. The company slaps the model’s name and likeness on every box of sandals it sells, and in exchange Bundchen pockets around 7% of the wholesale revenue.

“Only the superstars can keep their careers going for much after they turn 30. Assuming she hasn’t married a hedge fund tycoon or just wants to keep working, what’s a supermodel to do?”

Kiri Blakeley. Most Entrepreneurial Supermodels. Feb. 3, 2006.

CopyCense™: K. Matthew Dames on the intersection of business, law and technology. A business venture of Seso Digital LLC.

Written by sesomedia

02/15/2006 at 07:35

Posted in Trademark

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