Disney Sells TV Online

“Never underestimate the Walt Disney Co.’s willingness to venture into uncharted technological territory. Disney took one big step in October by becoming the first in its industry to offer TV shows for Apple’s video iPod. Now, it’s journeying even further into the world of offering TV shows over the Net. It promises to be, at the very least, a bumpy ride.

“On April 10, Disney announced it will begin testing the market for letting people download from the same shows that Disney provides to cable companies and ABC affiliates. The two-month test will include such hot programs as Lost and Desperate Housewives, as well as its less successful Geena Davis show, Commander in Chief.”

Ronald Grover. Disney’s Internet Adventure. BusinessWeek Online. April 11, 2006.

CopyCense™: K. Matthew Dames on the law, business, and technology of digital content. A business venture of Seso Digital LLC.

Written by sesomedia

04/13/2006 at 08:43

Posted in Web & Online

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