Domain Misspellings Pay Google While Causing Trademark Problems

“Google Inc., which runs the largest ad network on the Internet, is making millions of dollars a year by filling otherwise unused Web sites with ads. In many instances, these ad-filled pages appear when users mistype an Internet address, such as “”

“This new form of advertising is turning into a booming business that some say is cluttering the Internet and could be violating trademark rules. It also has sparked a speculative frenzy of investment in domain names, pushing the value of some beyond the $1 million mark.

“Google specifically bars Web addresses that infringe on trademarks from using its ad network, but a review of placeholder Web sites that result from misspelled domain names of well-known companies found that many of the ads on those pages come directly from Google.”

Leslie Walker and Brian Krebs. The Web’s Million-Dollar Typos. April 30, 2006.

CopyCense™: K. Matthew Dames on the law, business, and technology of digital content. A business venture of Seso Digital LLC.

Written by sesomedia

05/05/2006 at 08:47

Posted in Trademark, Web & Online

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