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“Unless you’re a diehard techie, though, good luck figuring out what Web 2.0 means. Web 2.0 technologies bear strange names like wikis, blogs, RSS, AJAX, and mashups. And the startups hawking them — Renkoo, Gahbunga, Ning, Squidoo — sound like Star Wars characters George Lucas left on the cutting-room floor.

“But behind the peculiarities, Web 2.0 portends a real sea change on the Internet. Web 2.0 sites are not online places to visit so much as services to get something done — usually with other people. From the photo-sharing site Flickr and the group-edited online reference source Wikipedia to the teen hangout MySpace, they all virtually demand active participation and social interaction.

“Though these Web 2.0 services have succeeded in luring millions of consumers to their shores, they haven’t had much to offer the vast world of business. Until now. Slowly but surely they’re scaling corporate walls.”

Robert Hof. Web 2.0 Has Corporate America Spinning. BusinessWeek Online. June 5, 2006.

Related Stories & Documents:

• Martin LaMonica. Microsoft: Online Services For Businesses, Too. News.com. June 11, 2006.
• Tim O’Reilly. What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software. O’Reilly. Sept. 30, 2005.

Updates:

• Stefanie Olsen. Social Networks–Future Portal or Fad? News.com. June 14, 2006.

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