Apple Ready for Movies, But Pricing Is Problematic
“After conquering the digital music biz and taking the lead with TV shows online, Apple is looking to feature films. The computer company is in active negotiations with most major studios to add movies to its iTunes Music Store, most likely by the end of the year, numerous sources confirm.
“The main sticking point is price.
“Apple CEO Steve Jobs, who has been personally involved in the talks, initially proposed selling all films at a flat price of $9.99 — an offer the studios flatly rejected.
Ben Fritz. Apple Plants Seeds For Pic Downloads. Variety. June 18, 2006.
Related Stories & Documents:
- Ars Technica. Apple, Studios Reportedly at Pricing Impasse on Movie Downloads. June 19, 2006.
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