COPYCENSE

Bits (The New York Times). As Ask Erases Little, Google and Others Keep Writing About You. Dec. 12, 2007. On the same day a member of Congress wrote to Google asking about its search practices, Times reporter Saul Hansell talks about Google’s actual or prospective ability to mine its data to do behavioral marketing. Google’s proposed $3.1 billion deal with DoubleClick likely doesn’t hang on the answer it gives to Rep. Joe Barton, but we’ll bet Google will try to avoid giving Barton a response on that very issue until the DoubleClick deal is final.

(Editor’s Note: Copycense editors originally commented on this article in the Dec. 18, 2007, edition of Copycense Clippings.)

Copycense™: Incisive IP.™

Technorati Tags: Copycense