Academy Award Screener Rejects DRM
TorrentFreak. Oscars Veteran Resigns Over DVD Screener Piracy Threat. Jan. 5, 2008. The film award season always is a special time of year for those that think such things have life significance. It also means bucket loads of DVDs will criss-cross the country, as members of the Academy screen the films and are feted “for [their] consideration” of an Oscar nomination.
Until recently, Oscar nominations or wins never factored into any sort of movie marketing. (We first recall a notable push to market a film’s quality based upon the number of Oscar winners when we saw trailers for the 2002 film Insomnia.) Now, every two-bit film that has a single nominee makes sure the audience knows that factoid. It’s as if the producers imply with this sort of marketing that “because we have this Academy Award winner and that Academy Award nominee, this film won’t be an utter and complete waste of $100 million (or more).”
But we digress.
Film distribution season also means that the films will get copied and, as always happens, find their way onto the Web. This is the first year we’ve heard about the Academy taking strong steps to halt the copying, and also the first time we’ve heard that an Academy member resigned in protest. We presume all the brouhaha is about protecting the nominated films’ lucrative downstream DVD market, but we’re sure screeners don’t like being made out to be criminals.
(Editor’s Note: Copycense editors originally commented on this article in the Jan. 8, 2008, edition of Copycense Clippings.)
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