Yahoo! Launches New Music Service with Multichannel Campaign
“Yahoo! launched an integrated marketing campaign today to promote its new music subscription service, Yahoo! Music Unlimited.
“The brand-building campaign will include online media, television, radio, outdoor, wild postings, guerilla and influencer marketing. Creative features Minipops, miniature, pixelated versions of celebrities created by Berlin-based artist Craig Robinson.”
Kevin Newcomb. Yahoo! Launches New Music Service with Multichannel Campaign. ClickZ News. Aug. 18, 2005.