Yahoo! Launches New Music Service with Multichannel Campaign

“Yahoo! launched an integrated marketing campaign today to promote its new music subscription service, Yahoo! Music Unlimited.

“The brand-building campaign will include online media, television, radio, outdoor, wild postings, guerilla and influencer marketing. Creative features Minipops, miniature, pixelated versions of celebrities created by Berlin-based artist Craig Robinson.”

Kevin Newcomb. Yahoo! Launches New Music Service with Multichannel Campaign. ClickZ News. Aug. 18, 2005.

Written by sesomedia

08/19/2005 at 08:49

Posted in Uncategorized

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