COPYCENSE

"For most in the culture industry, the chance of the file-sharing
program BitTorrent serving a positive function is as likely as Darth
Vader joining Habitat for Humanity. The popular program is a well-known
tool for downloading pirated versions of films and television series.

"But ADV Films, the largest distributor of anime in the United States,
has decided to make the best of a bad situation. To publicize its new
series ‘Gilgamesh’ and ‘Goddanar,’ it is releasing promotional packages
– not in stores, but via the dreaded BitTorrent.

Charles Solomon. File Share and Share Alike. The New York Times. Aug 21, 2005.

(Editor’s Note: The Times allows free access to their stories on the Web for seven days before sending the stories to the paper’s fee-based Archive.)