YouTube Faces the Music, DMCA

“As anyone with an Internet connection and a love of cupcakes can tell you, “Lazy Sunday” is a tongue-in-cheek rap video starring Chris Parnell and Andy Samberg of Saturday Night Live. NBC first broadcast the video, a two-and-a-half-minute paean to New York’s Magnolia Bakery, Google Maps and C. S. Lewis, on Dec. 17.

“Fans immediately began putting copies of the video online. On one free video-sharing site, YouTube, it was watched a total of five million times.

“Julie Supan, senior director of marketing for YouTube, said she contacted NBC Universal about working out a deal to feature NBC clips on the site. NBC Universal responded early this month with a notice asking YouTube to remove about 500 clips of NBC material from its site or face legal action under the Digital Millennium Copyright Act.”

John Briggs. A Video Clip Goes Viral, and a TV Network Wants to Control It. The New York Times. Feb. 20, 2006.

CopyCense™: K. Matthew Dames on the intersection of business, law and technology. A business venture of Seso Digital LLC.

Written by sesomedia

02/23/2006 at 08:55

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