The King Has a New Owner
“Not much has changed at Graceland, a reverentially preserved 21-room Colonial Revival-style mansion, since Elvis Presley‘s former wife, Priscilla Presley, opened it to the public 24 years ago. Video projectors beam low-tech videos of a sweaty, singing, hip-swiveling Elvis onto walls. In a racquetball court behind the house, dozens of his gold records, along with various sequined jumpsuits and trophies, are on display. And, of course, there is the Jungle Room — the wood-paneled den famously decorated in skins and skulls and green shag carpeting.
“Revenue at Elvis Presley Enterprises, which operates Graceland, has barely changed in recent years, either. It has been stuck at about $40 million annually since 2000, and money for improving the property has been scarce.
“That is all about to change. And when the change is over, Graceland may look a lot like Disneyland.”
Julie Bosman. The King’s Legacy, All Shook Up. The New York Times. March 5, 2006.
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