COPYCENSE

“As president of the Screen Actors Guild, Alan Rosenberg has become a warrior in the digital age. Allied with Hollywood’s other two major unions, the Writers Guild of America and the Directors Guild of America, Rosenberg intends to be the latest — and most conspicuous — speed bump on Hollywood’s digital highway.

“Elected last September on a pledge to “fight like hell to get actors their fair share,” the 55-year-old actor says in his gravelly New Jersey accent that he hopes to increase the amounts that studios pay creative folks for downloads to iPods, computers, and cable systems. For Hollywood, which is banking on digital downloads to make up for slowing DVD sales and a sluggish box office, the message is clear: Your partners want their slice of the pie.”

Ronald Grover. Dibs On The Download Dough. BusinessWeek Online. March 20, 2006.

CopyCense™: K. Matthew Dames on the law, business, and technology of digital content. A business venture of Seso Digital LLC.