Adidas Reestablishes NBA Presence With Uniform Deal

“Athletic shoe and apparel maker Adidas said Tuesday it signed an 11-year deal with the National Basketball Association that will make the German company the official uniform provider for the U.S. league.

“The company said the deal also includes providing uniforms and other products for the Women’s National Basketball Association and the NBA Development League, starting with the 2006-2007 season.

“Adidas-Salomon AG, which has been a marketing partner of the NBA since 2002, said the deal resulted from its acquisition last year of Reebok International Ltd., the NBA’s uniform and apparel provider since 2001.”

Matt Moore. Adidas Signs 11-Year Deal With the NBA. April 11, 2006.

See also: adidas to Become Exclusive Uniform and Apparel Provider for NBA, WNBA and D-League. (Press release) April 11, 2006.

CopyCense™: K. Matthew Dames on the law, business, and technology of digital content. A business venture of Seso Digital LLC.

Written by sesomedia

04/13/2006 at 08:49

Posted in Uncategorized

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