COPYCENSE

“Under the same roof: The Greatest and The King.

“What’s his name? What’s his name? And how much will you pay to use it?

“Fisticuffs fans and social historians alike immediately recognize the first two-part question: It’s a paraphrase of the battle-cry immortalized in Don King’s brainchild, the 1974 “Rumble in the Jungle.” A war-whoop thrown triumphantly at a beaten George Foreman by that Zaire boxing match’s victor: Muhammad Ali.

“The very name of the boxing legend, born and called Cassius Clay until his controversial conversion to Islam in the 1960s, became a cause célèbre. And now the latest chapter of a storied life: That bright-lights Arabic moniker will be celebrated by CKX.”

Greg Levine. The ‘Greatest’ Deal: Muhammad Ali Sells Name, Image. Forbes.com. April 12, 2006.

See also:

David Litterick. Ali Joins Elvis In CKX’s Stable. Telegraph.co.uk. April 13, 2006.

CKX. CKX Partners with Muhammad Ali; Company Acquires 80% Interest in Name, Image, Likeness, Trademarks and Existing Licensing Agreements of the “Greatest of All Time.” (Press Release) April 12, 2006.

CopyCense™: K. Matthew Dames on the law, business, and technology of digital content. A business venture of Seso Digital LLC.